Target audience

Target audience is the term used to refer to the age and gender that makes up the audience that a film is aimed at. Target audience is helpful to film institutions is it makes them aware of what conventions need to be followed so that the film receives attention from the target audience. This also helps with making choices for the film in terms of narrative, mise-en-scene, character and casting. Not only does this help with the making of the film, knowing your target audience can also help with deciding how a film should be marketed. 

What is our target audience?

We have rated our opening sequence a 15. This is because when we found other crime thrillers and TV shows which were similar to our opening sequence, all of them were given the age rating fifteen. These included the TV shows line of Duty and And Then There Were None, as well as the films The Silence of the Lambs and Deadly Inheritance. Pictures of their ratings by each gender on IMDB can be seen in the pictures below. In addition, we had a look at how many people from each age group rated the film on IMDB and we found that for almost age groups, there were more male ratings for each film and TV show, suggesting that there was a mainly male audience. However, the content of the film isn't made specifically for a certain gender to enjoy, nor does it empower one of the genders. Therefore, I believe our opening sequence is aimed at a male and female audience. 

Line of Duty 

And Then There Were None

Silence of the Lambs

Deadly Inheritance